To choose an ad placement, you typically access your ad platform's settings and manually select where your ad will appear, rather than letting the platform decide automatically.
Here's how to choose manual ad placement based on the provided reference:
Choosing the right ad placement is crucial for reaching your target audience effectively. While automatic placement lets the platform optimize delivery across all available options, manual placement gives you control.
Here are the steps to manually choose your ad placements:
- Go into Ads Manager. Start by navigating to your advertising account's Ads Manager tool. This is the central hub for managing your campaigns.
- Choose your ad objective. When setting up your campaign, you'll define its goal (e.g., brand awareness, traffic, conversions). Note: Not all objectives support all ad placements! Your chosen objective might limit the placement options available to you.
- Go to the placements section. Within your campaign or ad set settings, find the section dedicated to placements. Note: Automatic placement is preselected by default on many platforms.
- Select manual placement. Switch the setting from automatic to manual placement. This action unlocks the options for you to pick specific locations for your ads.
- Uncheck the placements you don't want your ad to appear. Once in manual mode, you will see a list of potential placements (e.g., feeds, stories, in-stream, search results, apps, etc.). Review this list and simply uncheck the boxes next to the placements where you do not want your ad to be shown.
By following these steps, you gain precise control over where your ads are displayed, allowing you to tailor your strategy to specific platform areas where your audience is most active or where your ad creative performs best.
Manual vs. Automatic Placement
| Feature | Automatic Placement | Manual Placement |
|---|---|---|
| Control | Platform optimizes for best performance | Advertiser selects specific locations |
| Reach | Potentially wider reach across platforms | Limited to selected locations |
| Complexity | Simpler setup | Requires more setup and strategic thinking |
| Optimization | Platform allocates budget dynamically | Budget controlled by manual selections |
Understanding the nuances of each placement option and how they align with your campaign objective and target audience is key to making effective manual selections.
