Dove generally avoids using traditional models in its advertising campaigns, opting instead to feature real women of diverse backgrounds, body types, and ages.
For over two decades, Dove has championed a shift in beauty advertising through its "Campaign for Real Beauty." This initiative specifically broke away from conventional practices by showcasing real women rather than professional models. This move aimed to challenge unrealistic beauty standards and promote a more inclusive and representative portrayal of beauty. While there may be exceptions, the brand's core strategy focuses on representing everyday women to resonate with a wider audience and foster a more positive perception of beauty.
