No, TRESemmé is not considered a luxury brand. While it offers salon-quality products and strives for a luxurious experience (as evidenced by phrases like "salon-fresh hair" and "luxurious, silky, smooth" used in their marketing materials), its positioning is firmly in the professional, affordable category. The brand is dedicated to providing salon-inspired products at drugstore prices. This is evident in its consistent presence in mass-market retailers and its emphasis on accessibility.
Several sources reinforce this:
- Official TRESemmé Website: The brand itself highlights its focus on delivering "salon quality without the salon price." This directly contradicts the definition of a luxury brand, which typically commands premium prices.
- Reddit Discussions: Online discussions, such as those found on r/MUAontheCheap, frequently mention TRESemmé as a budget-friendly option within the context of affordable makeup and hair care.
- Brand Comparisons: Articles comparing cheap vs. expensive hair products often cite TRESemmé as an example of a drugstore brand, contrasting it with higher-priced luxury alternatives. This categorization by industry professionals reinforces its non-luxury status.
- P&G Ownership: TRESemmé is owned by Procter & Gamble (P&G), a company known for mass-market consumer goods rather than high-end luxury products.
Therefore, despite its efforts to provide a luxurious experience, TRESemmé's price point and distribution channels firmly place it in the realm of affordable, professional hair care products.
