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How is AI used in Google Lens?

Published in AI Image Recognition 2 mins read

Google Lens uses advanced AI models to identify objects in images, providing users with information about them.

AI's Role in Google Lens

Google Lens leverages AI in a couple of key ways:

  • Object Recognition: When you snap a photo or upload one to Google Lens, AI models analyze the image. These models are trained to recognize a vast range of items.
    • This allows Lens to accurately pinpoint what is present in the picture.
  • Product Identification: The AI integrates with Google's Shopping Graph, which holds information on over 45 billion products.
    • This powerful combination enables Lens to identify not just a type of object (e.g., a shoe) but the exact product within a photo (e.g., a specific brand and model of shoe).

How to Use Google Lens

Here's a simple way to access this technology:

  1. Locate the Lens icon within the Google search bar.
  2. Either take a new photo or upload an existing one from your photo gallery.
  3. Google Lens, powered by AI, will analyze the image and present you with information.

Practical Applications

  • Imagine you see a stylish lamp in a friend's house. You can snap a picture with Lens and identify where to purchase it.
  • If you come across a product you want more details on, Lens can help find reviews, specs, and prices.

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