Air China primarily uses deep red as its main color. This color choice is significant because, in Chinese culture, deep red is strongly associated with happiness and good luck.
Why Deep Red?
Here's why Air China's use of deep red is so appropriate:
- Cultural Significance: The color red is deeply ingrained in Chinese tradition and symbolism. It is used during festivals, celebrations, and important events, embodying positive energy.
- Branding: By incorporating deep red into its branding, Air China leverages this powerful cultural symbol to create a positive and auspicious image.
- Recognition: The distinct color helps Air China stand out and be easily recognized globally.
Other Colors?
While deep red is the predominant color, you might also see:
- Gold or Yellow: As accents, often seen in logos and branding alongside red. These colors symbolize wealth and prosperity.
In summary, the main color of Air China is deep red, due to its deep cultural significance and association with happiness and good luck.
