Amazon owns Blink.
Blink Home, a company known for its affordable and wire-free smart home security cameras and systems, is a subsidiary of the e-commerce and technology giant, Amazon.
According to the provided reference, the parent organization of Blink Home is Amazon.com. This acquisition solidified Amazon's presence in the growing smart home security market, complementing its existing smart home ecosystem built around Alexa and Ring (another Amazon-owned company).
Understanding Blink's Ownership
Blink was founded in 2014 and initially focused on battery-powered video doorbells. They later expanded into wire-free security cameras. Their key selling point has always been long battery life and affordability, making smart home security accessible to a wider audience.
Amazon acquired Blink in late 2017. This move integrated Blink's technology and product line into Amazon's hardware division, alongside other smart home brands like Ring, which Amazon acquired subsequently.
| Entity | Role |
|---|---|
| Blink Home | Smart home security company |
| Amazon.com | Parent Organization |
Reference Information: Amazon.com Blink Home / Parent organization
What Does This Ownership Mean?
Being owned by Amazon has several implications for Blink products and users:
- Integration: Blink products often integrate seamlessly with the Amazon Alexa ecosystem. You can typically view camera feeds on Echo Show devices or use Alexa voice commands.
- Resources: As part of a large corporation like Amazon, Blink benefits from significant resources in terms of research and development, manufacturing, marketing, and distribution.
- Product Development: New Blink products and features are developed within Amazon's broader strategy for smart home and security devices.
- Availability: Blink products are prominently featured and sold through Amazon's vast online marketplace.
Examples of popular Blink products include:
- Blink Outdoor camera (wire-free, weather-resistant)
- Blink Indoor camera (compact, wire-free)
- Blink Video Doorbell
- Blink Mini (compact, plug-in camera)
These devices utilize Blink's custom chip technology designed for efficiency, allowing for extended battery life on many models.
In essence, while Blink retains its brand identity and product focus, its operations, strategy, and future development are guided and funded by its parent company, Amazon.
