The question "Who runs iPhone now?" can be interpreted in a few ways. However, based on the context and reference provided, the answer relates to the Chief Executive Officer of Apple Inc., who has overall responsibility for the company and, therefore, the iPhone.
Specifically, Tim Cook is the current Chief Executive Officer of Apple Inc. According to Wikipedia, "Timothy Donald Cook (born November 1, 1960) is an American business executive who is the current chief executive officer of Apple Inc." This indicates that Tim Cook is at the helm of Apple and, by extension, has the highest leadership position related to the iPhone.
While many individuals are involved in the design, engineering, marketing, and sales of the iPhone, Tim Cook, as CEO, has the ultimate responsibility for Apple's operations and product strategy. Therefore, it is accurate to state that, in terms of leadership and overall management, Tim Cook runs the iPhone now.
Here's a summary:
| Role | Person |
|---|---|
| Chief Executive Officer of Apple Inc. | Tim Cook |
