The Apple logo has a bite taken out of it for two primary reasons, according to its designer, Janoff.
Reasons for the Bite in the Apple Logo
| Reason | Explanation |
|---|---|
| Scale and Recognition | Janoff designed it with a bite "for scale, so people get that it was an apple, and not a cherry or tomato," as explained in an interview with Creative Bit's Ivan Raszl. Without the bite, the shape could be misinterpreted as another round fruit. |
| Iconic Significance | The bite is also "kind of iconic about taking bite out of an apple," as stated by Janoff. This adds a memorable and recognizable element to the logo, helping it stand out. |
In short, the "bite" serves a practical purpose in ensuring the logo is immediately identifiable as an apple and adds a distinctive characteristic that makes it memorable.
