askvity

Understanding Crayola's Parent Company

Published in Art Supply Brands 2 mins read

Crayola markers are made by the company Crayola, which has been a business of Hallmark Cards since 1984.

While Crayola, the brand known for its iconic art supplies, is the entity that designs, manufactures, and distributes its products, it operates as a business unit owned by another major corporation. The provided information states directly:

"Crayola has been a business of Hallmark Cards since 1984 and has offices in Canada, Mexico, Italy, Australia, Asia, and the United Kingdom."

This means that since 1984, Hallmark Cards, Inc., the well-known greeting card company, has owned Crayola. Therefore, when asking who makes Crayola markers, the answer involves both the operating business, Crayola, and its parent company, Hallmark Cards.

The Relationship Between Crayola and Hallmark

  • Ownership: Hallmark Cards acquired Crayola (then Binney & Smith) in 1984.
  • Operation: Crayola continues to operate under its own name, managing its product lines, including markers, crayons, and other art materials.
  • Global Presence: As the reference indicates, Crayola maintains a global footprint, with offices in various regions to support its international business.

Key Information from the Reference

Here is a breakdown of the core facts provided:

Detail Description
Parent Company Hallmark Cards
Acquisition Year 1984
Business Name Crayola (formerly Binney & Smith)
International Offices Canada, Mexico, Italy, Australia, Asia, United Kingdom

This structure is common in the business world, where a large corporation owns various specialized companies or brands that continue to operate under their established names.

In summary, while Crayola is the company responsible for producing the markers, it operates under the ownership and within the business structure of Hallmark Cards since the acquisition in 1984.

Related Articles