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What is a Bidding Wall?

Published in Auction Techniques 2 mins read

A "bidding wall," also known as "off-the-wall bidding," is a technique used in auctions where the auctioneer fabricates a bid that didn't originate from a real bidder present.

Understanding Bidding Walls

Bidding walls are essentially artificial bids created by the auctioneer to:

  • Increase Perceived Demand: By inventing bids, the auctioneer makes it seem like more people are interested in the item, encouraging actual bidders to raise their offers.
  • Raise the Auction Price: The artificially created bids help to push the price higher than it might have gone otherwise.
  • Keep the Auction Moving: In slower auctions, it can generate movement and maintain momentum.

Key Aspects of Off-The-Wall Bidding

Here's a breakdown of what constitutes bidding off the wall:

  • No Real Bidder: The key element is that the bid is not actually coming from a person present or participating in the auction.
  • Auctioneer's Creation: It is a bid invented by the auctioneer solely for the purpose of manipulating the auction dynamics.
  • Ethical Concerns: Because it's not a real bid, off-the-wall bidding is often viewed as unethical and deceptive.

Bidding Walls: Pros and Cons

Aspect Description
Pros Could potentially increase final selling price, maintain momentum
Cons Considered unethical, deceptive, and potentially illegal, erodes trust in the auction process

Practical Insights

  • Not Always Obvious: It can be difficult to identify when an auctioneer is using this technique.
  • Regulated in Some Areas: In many areas, this practice is illegal due to its deceptive nature.
  • Impacts Trust: The use of bidding walls damages the integrity and trust of an auction.

In summary, a bidding wall is an unethical practice where auctioneers create artificial bids to inflate prices and create a false sense of demand.

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