An RM in a bank refers to a Relationship Manager. According to the information provided, Relationship Managers are key contact points between the bank and its customers.
Role of a Relationship Manager
Here's a breakdown of what a Relationship Manager does:
- Initial Customer Contact: RMs are often the first point of contact for customers interacting with the bank.
- Customer Needs Assessment: They work to understand each customer's specific financial needs and goals.
- Product and Solution Offering: Based on the customer's needs, the RM ensures that the appropriate suite of banking products and solutions is offered. This might include:
- Loans
- Investment opportunities
- Account management services
In essence, the Relationship Manager is responsible for building and maintaining strong relationships with customers, providing personalized service, and helping them achieve their financial objectives through the bank's offerings. They act as a bridge between the customer and the various products and services the bank provides.