B2B Bank provides financial products and services primarily to financial professionals, not directly to consumers.
In more detail, B2B Bank serves a network of approximately 27,000 financial professionals including:
- Financial advisors and their dealerships.
- Deposit and mortgage brokers and their firms.
- Mutual fund and insurance companies.
B2B Bank offers a variety of products specifically designed for these professionals to offer to their clients, including:
- Investment and Registered Retirement Savings Plan (RRSP) loans.
- Broker deposits.
- Broker mortgages.
- Investment and banking accounts.
In essence, B2B Bank acts as a financial institution that empowers financial professionals to better serve their own clientele through specialized products and services. This differentiates it from a traditional retail bank which deals directly with individual consumers.
