The full form of NTB is New-to-Bank.
This term is commonly used in the banking and financial services industry to categorize customers who are new to a particular bank. Understanding the difference between NTB and ETB (Existing-to-Bank) customers is important for banks when developing marketing strategies, assessing risk, and tailoring products and services.
Here's a breakdown:
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New-to-Bank (NTB): A customer who has no prior relationship or accounts with a specific bank. Attracting NTB customers is a key goal for banks looking to grow their customer base.
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Existing-to-Bank (ETB): A customer who already has an established relationship with the bank, such as holding one or more accounts, using their services, or having a credit card.
Therefore, NTB stands for New-to-Bank, representing a customer who is newly acquired by a bank.
