Rare Beauty officially launched in September 2020.
The highly anticipated makeup brand, founded by actress and singer Selena Gomez, made its debut in the beauty market in September 2020. This launch marked a significant entry into the cosmetic industry with a mission focused on challenging beauty standards and promoting self-acceptance and mental well-being.
Key Launch Information
According to the provided information, the initial launch of Rare Beauty in September 2020 was strategic and exclusive:
- Launch Date: September 2020
- Exclusive Channels: At the time of its launch, Rare Beauty products were available exclusively through:
- Its official website.
- Sephora stores located in North America.
This initial exclusive release allowed Rare Beauty to build strong partnerships and focus its distribution efforts, creating buzz and anticipation among consumers before expanding into other markets and retailers later on. The launch collection featured a range of products designed to be lightweight and buildable, encouraging users to embrace their natural beauty.
