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Is Ordinary a Korean brand?

Published in Beauty Brand Origin 2 mins read

No, The Ordinary is not a Korean brand.

Understanding The Ordinary's Origin

The Ordinary, a well-known skincare brand celebrated for its transparent and effective formulations, has its roots firmly planted outside of South Korea. As detailed in the provided reference, this not so Ordinary brand was born in the vibrant city of Toronto, Canada, under the umbrella of DECIEM, a Canadian company founded by the visionary Brandon Truaxe.

Key Facts About The Ordinary's Origin

  • Birthplace: Toronto, Canada
  • Parent Company: DECIEM
  • Founder of Parent Company: Brandon Truaxe
  • Nationality of Parent Company: Canadian

This information clearly indicates that The Ordinary is a Canadian brand, not a Korean one. Its mission from its inception was to disrupt the skincare industry by offering potent ingredients at affordable prices, a philosophy that has resonated globally, leading to its significant popularity.

While Korean skincare (K-Beauty) is renowned for its innovative approach and multi-step routines, The Ordinary represents a distinct approach focused on single ingredients or targeted formulations, originating from Canada.

Here's a simple breakdown:

Aspect The Ordinary's Detail
Origin City Toronto
Origin Country Canada
Parent Company DECIEM
Company Type Canadian
Founder Brandon Truaxe (Founder of DECIEM)

Therefore, based on its founding location and parent company, The Ordinary is definitively a Canadian brand.

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