Based on the provided reference, several specific brands containing "L'Oréal" are mentioned, each targeting different distribution channels. The reference indicates a larger entity markets these brands across various segments of the beauty and haircare market.
L'Oréal Brands by Distribution Channel
The reference specifies that a total of 15 brands are marketed, utilizing all available distribution channels. Among these, brands directly associated with "L'Oréal" are explicitly listed under distinct categories:
Mass Market
This channel focuses on broad consumer access, typically through drugstores, supermarkets, and online retailers.
- L'Oréal Paris: Listed as a brand available through mass market distribution.
Hair and Beauty Salons
This channel targets professional environments, providing products for use and sale in salons.
- L'Oréal Professionnel: Listed as a brand available through hair and beauty salons.
Selective Distribution
While the reference mentions selective distribution for brands like Kiehl's and Yves Saint Laurent, it does not list any brands explicitly named "L'Oréal" within this specific category in the provided text.
The reference states: "We market a total of 15 brands and use all the available distribution channels: mass market (L'Oréal Paris, Garnier, Maybelline New-York and NYX Professional Make up); hair and beauty salons (L'Oréal Professionnel, Matrix, Kérastase, Cheryl's Cosmeceuticals and Decleor); and selective distribution (Kiehl's, Yves Saint ...".
Summary of L'Oréal-Associated Brands Mentioned
To provide a clear overview, the brands containing "L'Oréal" as mentioned in the reference, along with their respective distribution channels, are summarized below:
| Brand | Distribution Channel |
|---|---|
| L'Oréal Paris | Mass market |
| L'Oréal Professionnel | Hair and beauty salons |
This highlights how brands associated with L'Oréal cater to different consumer needs and purchasing preferences based on their distribution strategy.
