Based on market size by revenue for the broader beauty and personal care sector, the United States leads globally.
Understanding which country "uses the most" makeup can be interpreted in various ways, such as total volume consumed, total money spent (revenue), or spending/usage per person. The provided reference focuses on market size measured by revenue for the entire beauty & personal care market, which encompasses makeup alongside other products like skincare, haircare, and fragrances.
According to the data referenced:
- The United States is the leading country in the beauty & personal care market by revenue.
- In 2023, the U.S. market recorded a significant revenue of 97.81 billion U.S. dollars.
While this figure represents the overall beauty & personal care market revenue and not just makeup usage or volume, revenue is often used as a primary indicator of a market's size and consumer spending habits within that sector. High revenue generally suggests high levels of purchasing and, by extension, usage across the market categories.
Here's a quick look based only on the provided data point:
| Country | Market (2023) | Revenue (USD) |
|---|---|---|
| United States | Beauty & Personal Care | 97.81 billion |
| Other Countries | Not detailed in reference | Not detailed in reference |
(Data source: Market size of beauty & personal care in 20 countries worldwide 2023 - Statista)
It's important to note that data on per capita spending or actual volume of makeup products consumed might paint a slightly different picture regarding which country's average citizen uses the most makeup. However, based strictly on total market revenue for the relevant sector as provided, the United States stands out.
