According to a study called "Shades of Beauty," light brown skin tones are often perceived as the most physically attractive (Frisby et al., 2006). This study used four models and imaged them with three different skin tones: light, medium, and dark. The researchers found that light brown skin tones were consistently rated as more attractive than the other skin tones.
However, it's important to note that beauty is subjective. Different cultures and individuals have varying preferences when it comes to skin tone. Some people may find fair skin to be more attractive, while others may prefer darker skin tones.
Ultimately, what matters most is that people feel confident and comfortable in their own skin.
