Natural makeup is popular because people grew weary of complex, time-consuming skincare and makeup routines requiring numerous products.
This trend arose from a few key factors:
- Product Fatigue: Consumers experienced "product fatigue" after being inundated with multi-step routines and the sheer volume of products needed to achieve even a seemingly "natural" look.
- Desire for Simplicity: A streamlined makeup application process became increasingly appealing. People wanted to spend less time and effort on their daily routines.
- Focus on Skin Health: The "natural" makeup look often prioritizes skincare and enhancing natural features, which aligns with a broader movement towards healthier living and self-care. People want their skin to look good naturally, rather than relying solely on heavy makeup.
In essence, the popularity of natural makeup reflects a shift towards simplicity, efficiency, and a focus on enhancing natural beauty rather than masking it.
