Vitaminwater was launched in 2000.
Vitaminwater's Launch
The popular flavored water drink, Vitaminwater, made its debut in 2000, alongside Smartwater. This launch was specifically designed to bridge the gap between traditional soft drinks and plain water. The brand's target audience was primarily adults who knew they should consume more water but often didn't. Vitaminwater sought to offer a palatable and beneficial alternative to both soda and plain water.
Key Aspects of Vitaminwater's Launch:
- Year: 2000
- Purpose: To provide a healthier alternative to soft drinks while still being appealing
- Target Audience: Adults
- Benefits: Added vitamins and natural flavors
- Concurrent Launch: Introduced simultaneously with Smartwater.
In essence, Vitaminwater entered the beverage market with the aim of making hydration more enticing and health-conscious for adults.
