Based on the provided reference, Coca-Cola sells more globally than Red Bull.
According to the information from June 2024, Coca-Cola remains the world's top-selling FMCG brand. This indicates that globally, Coca-Cola achieves higher sales volumes or revenues than any other Fast-Moving Consumer Goods (FMCG) brand. While the reference also notes that Red Bull grew the fastest among FMCG brands, rapid growth rate does not necessarily mean it has overtaken the long-established leader in total sales volume or value.
Here's a breakdown based on the reference:
- Global Sales Volume/Value: Coca-Cola is identified as the #1 top-selling FMCG brand worldwide.
- Growth Rate: Red Bull is highlighted for having the fastest growth among FMCG brands globally.
Therefore, despite Red Bull's impressive growth and expansion into numerous markets, Coca-Cola maintains its position as the leading brand in terms of overall global sales volume or value, selling more than Red Bull worldwide.
