Boba became popular in Asia, specifically in China and Taiwan, during the 1980s and 1990s.
While its roots are in Asia, boba's popularity has since exploded globally. This expansion can be attributed to several factors:
- Tourism: Travelers visiting Asia experienced boba and brought the trend back home.
- Globalization: The increased interconnectedness of cultures and markets facilitated boba's spread.
- New Technologies and Social Media: Platforms like Instagram and TikTok showcased boba's aesthetic appeal, driving consumer interest.
