The preference for a thin ideal in Western culture didn't emerge overnight but evolved gradually over time. While plumpness was considered desirable in earlier periods, a shift toward thinner body types became increasingly prominent during the late 19th and early 20th centuries.
A Gradual Shift: 1890-1920s
Between 1890 and 1920, America's perception of the ideal body transformed dramatically from "healthful plumpness" to a preference for thinness. Live Science This transition is significant because it marks the beginning of a lasting cultural shift.
The Rise of the "Thin Ideal": 1959-1978
The mid-20th century witnessed a significant acceleration in this trend. From 1959 to 1978, fashion magazines like Vogue, Ladies Home Journal, and Woman's Day featured models who were noticeably thinner, solidifying the thin ideal in mainstream media. This period dramatically impacted the perception of attractiveness across Western cultures.
Continued Influence and Modern Trends: 1980s-Present
While thinness remained prevalent throughout the 1980s, there was a growing emphasis on fitness and athleticism. CNN The ideal moved beyond mere thinness to include a more toned, athletic physique. However, the association of thinness with attractiveness persists to this day, even though there is a growing movement promoting body positivity and diverse body shapes.
Cultural Relativity and Historical Context
It's crucial to remember that beauty standards are not universal or static. What was considered attractive in the past is not necessarily the same as what is considered attractive today, and perceptions vary across different cultures and historical periods. Salon
In summary, the shift towards associating thinness with attractiveness began subtly in the late 19th and early 20th centuries and accelerated significantly in the latter half of the 20th century, driven largely by changes in fashion and media representation. While the ideal has evolved to incorporate elements of fitness and athleticism, the preference for thinness continues to exert considerable influence.
