Emraan Hashmi is often referred to as the "kisser hero" or "serial kisser" of Bollywood.
Hashmi earned this moniker early in his career due to his frequent portrayal of characters involved in intimate scenes, particularly kissing scenes, in films like Murder, Zeher, and Aashiq Banaya Aapne. While he has since diversified his roles and moved away from this image, the association remains a significant part of his public persona and Bollywood history. He himself has acknowledged this part of his career and discussed his evolution and perspective on filming such scenes over time.