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How old is Maybelline brand?

Published in Brand Age 1 min read

Maybelline, founded in 1915, is 109 years old as of 2024.

Maybelline's long history makes it one of the oldest and most recognizable cosmetic brands in the world. Its story began with a simple observation by Thomas Lyle Williams, who was inspired by his sister Mabel's use of a mixture of Vaseline and coal dust to enhance her eyelashes. This inspired the creation of a product that would eventually evolve into the Maybelline brand we know today.

A Timeline of Maybelline:

Year Event
1915 Maybelline is founded by Thomas Lyle Williams.
Early Years The company initially sells mascara through mail order.
Subsequent Years Maybelline grows into a global cosmetics brand, offering a wide range of products.

Maybelline's enduring presence in the beauty industry is a testament to its ability to adapt and innovate, remaining a favorite among consumers for over a century.

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