The brand ambassadors for Maybelline in India are currently Suhana Khan, Ananya Birla, and Eksha Subba, along with PV Sindhu, who has extended her association with the brand.
Maybelline's New Brand Ambassadors in India
Maybelline New York has recently appointed three new brand ambassadors in India:
- Suhana Khan: A notable figure and influencer, representing a significant connection with Gen Z consumers.
- Ananya Birla: A well-known name, known for her entrepreneurial ventures and influence in youth culture.
- Eksha Subba: Adding diverse representation and resonating with a broader audience.
These new ambassadors, along with PV Sindhu, reflect Maybelline’s strategy to strengthen its connection with India's Gen Z demographic.
Previous Association
- PV Sindhu: The Indian badminton champion continues her association with Maybelline, further cementing the brand's image in the Indian market.
Strategic Move
This strategic move by Maybelline aims to:
- Build a stronger connection with younger consumers in India.
- Enhance brand visibility and engagement across different segments.
- Leverage the popularity and influence of the chosen ambassadors.
