The AirAsia logo features a white inscription on a red background.
AirAsia Logo Color Details
Here's a breakdown of the color elements of the AirAsia logo:
- Background: The primary color of the AirAsia logo is red.
- Text: The text, which spells out "AirAsia," is white.
History of the AirAsia Logo
Initially, AirAsia had a different logo, but the company decided to change it in 2001. According to the reference, the change was made to reflect the company's brand identity, and they chose red because they believed it is the "best color in the world". The bird symbol was replaced with a white inscription on a red background. This design has remained the standard for the AirAsia logo.
Color Rationale
AirAsia uses red as its primary brand color which is known to evoke feelings of:
- Excitement
- Energy
- Passion
By using white text on the red background, it allows for the logo to stand out and become easily recognizable.
| Component | Color |
|---|---|
| Background | Red |
| Text | White |
