askvity

Is Dove Chocolate or Soap?

Published in Brand Differentiation 2 mins read

Dove is both chocolate and soap, but they are distinct products owned by different companies.

Understanding the Dove Brand

The name "Dove" is used for two different product categories: chocolate and soap/beauty products. This is possible because the trademarks are registered for different goods, despite sharing the same name.

The Two Doves

Product Category Description Associated Company
Chocolate Candy products Mars, Incorporated
Soap & Beauty Soaps, body washes, and other beauty essentials Unilever

Key Differences

  • Ownership: Dove chocolate is a brand owned by Mars, Incorporated, while Dove soap and beauty products are owned by Unilever.
  • Product Type: Dove chocolate refers to confectionary items, whereas Dove soap includes a range of personal care items like soap, body wash, and shampoos.
  • Trademark: The trademarks for "Dove" are registered for different classes of goods. This allows two separate entities to use the same name for different product lines.

Conclusion

The confusion arises from the fact that both the chocolate and soap products share the same name, but they represent different brands with different ownerships and product categories.

Related Articles