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What is the Fullform of Adidas?

Published in Brand Etymology 1 min read

The full form of Adidas is not an acronym, but a combination of the nickname "Adi" and the first three letters of the surname of its founder, Adi-Das[sler].

While many have speculated other meanings for Adidas, like "All Day I Dream About Sport", the brand name derives directly from the name of its founder, Adolf Dassler. It is commonly understood that 'Adi' was a nickname for Adolf and the three letters 'Das' were taken from his last name 'Dassler'. Therefore, 'Adidas' is not an acronym but a modified version of its founder's name.

Here's a breakdown:

Aspect Detail
Originator Adolf "Adi" Dassler
Source of Name Nickname "Adi" + first 3 letters of last name "Das"
Meaning of 'Adi' Nickname for Adolf
Meaning of 'Das' First 3 letters of "Dassler"
Official Meaning Adi-Das[sler]
Popular Misconception "All Day I Dream About Sport"

Therefore, while other phrases may be popularly associated with the name, the actual etymology of Adidas comes from the founder's name, Adolf "Adi" Dassler.

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