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What is the full name of Loreal?

Published in Brand Names 1 min read

The full name of L'Oréal is not a single personal name but rather a brand name that evolved from L'Auréale.

How L'Oréal Got Its Name

The name "L'Oréal" originated from the product created by Eugène Schueller, the company's founder. Passionate about advertising, Schueller wanted a name that was catchy and memorable. He initially called his hair dye product L'Auréale.

According to the provided reference, Schueller then simplified this name by playing on its sounds and syllables. This led to the name being shortened to **Oréal**, and subsequently, **L'Oréal**.

Therefore, while the brand is universally recognized as L'Oréal, there is not a full personal name associated with it, instead, the company name stems from its original product name.

Key Points:

  • The original product name was L'Auréale.
  • The name was later simplified to Oréal and then L'Oréal.
  • L'Oréal is a brand name, not a person's full name.

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