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Why is Fanta called Fanta?

Published in Brand Naming 1 min read

Fanta's name originated from an employee contest where employees were encouraged to let their "Fantasie" (German for imagination) run wild.

Here's a breakdown of how the name came to be:

  • The Contest: During the development of the new beverage, an employee contest was held to find a suitable name.

  • The Inspiration: The employees were told to let their "Fantasie" run wild.

  • The Winning Suggestion: Salesman Joe Knipp suggested the name "Fanta".

Detail Information
Name Origin An employee contest during Fanta's development.
Key Figure Salesman Joe Knipp suggested the name.
Inspiration "Fantasie," the German word for imagination, was the prompt given to employees.
Post-War After the war, Coca-Cola brought Fanta to the United States. In 1960, they bought the trademark.

In summary, the name "Fanta" was born from a brainstorming session prompted by the word "Fantasie," and the winning suggestion came from a salesman named Joe Knipp.

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