Fanta's name originated from an employee contest where employees were encouraged to let their "Fantasie" (German for imagination) run wild.
Here's a breakdown of how the name came to be:
-
The Contest: During the development of the new beverage, an employee contest was held to find a suitable name.
-
The Inspiration: The employees were told to let their "Fantasie" run wild.
-
The Winning Suggestion: Salesman Joe Knipp suggested the name "Fanta".
Detail | Information |
---|---|
Name Origin | An employee contest during Fanta's development. |
Key Figure | Salesman Joe Knipp suggested the name. |
Inspiration | "Fantasie," the German word for imagination, was the prompt given to employees. |
Post-War | After the war, Coca-Cola brought Fanta to the United States. In 1960, they bought the trademark. |
In summary, the name "Fanta" was born from a brainstorming session prompted by the word "Fantasie," and the winning suggestion came from a salesman named Joe Knipp.