The mother brand of NIVEA is Beiersdorf Global AG.
Understanding Beiersdorf's Role
NIVEA, a globally recognized personal care brand, is owned by Beiersdorf Global AG, a company headquartered in Hamburg, Germany. Beiersdorf's history dates back to March 28, 1882, when it was founded by Paul Carl Beiersdorf. This makes Beiersdorf the foundational brand behind NIVEA and a key player in the personal care industry worldwide. Beiersdorf operates with more than 160 affiliates globally and a large employee base exceeding 20,000 people.
Key Facts About Beiersdorf
- Founding: Established on March 28, 1882.
- Headquarters: Hamburg, Germany.
- Global Reach: Over 160 affiliates worldwide.
- Workforce: More than 20,000 employees.
- Research & Development: Employs 1,389 people in Research & Development.
Importance of the Relationship
The connection between NIVEA and Beiersdorf is fundamental to understanding NIVEA's place in the market. NIVEA's products, from skincare to sun protection, are developed and manufactured under the Beiersdorf umbrella. Beiersdorf provides the infrastructure, resources, and expertise that support NIVEA's brand growth and product quality.
