Jordans are owned by Nike. Specifically, they are a brand developed by Nike, originally for Michael Jordan. While Michael Jordan lends his name and likeness to the brand, it is ultimately a Nike product.
- Nike: Holds the ownership and manages the production, distribution, and marketing of the Jordan Brand.
- Michael Jordan: Plays a significant role through his endorsement deal and influence on design and branding.
The Jordan Brand is a highly successful and profitable entity under Nike's umbrella. It remains popular, especially amongst younger consumers; a significant percentage of Gen Z sneaker owners possess Jordan sneakers.
