The most famous and recognizable slogan of Maybelline is "Maybe she's born with it, maybe it's Maybelline."
While Maybelline has used other taglines, this particular slogan, debuting in 1991, became iconic and strongly associated with the brand for many years. It conveyed the idea that Maybelline products could enhance natural beauty, making it difficult to tell if someone was naturally beautiful or if their look was achieved through cosmetics. Although it was eventually replaced with "Make It Happen" in 2015, the earlier tagline remains the brand's most memorable.
