As of 2024, the Nivea brand is valued at approximately 6.8 billion U.S. dollars.
While the brand value has fluctuated slightly between 2016 and 2024, it has remained relatively stable. In 2023, Nivea's brand value was around 6.6 billion U.S. dollars, indicating a slight increase in value year-over-year. This valuation reflects the brand's global recognition, consumer loyalty, and financial performance.
