While BTS does not have an official color, purple is widely considered by ARMY (BTS's fanbase) to be their unofficial color.
Purple's Association with BTS
The connection between BTS and the color purple is strong within the fandom. Although not officially designated, purple has become synonymous with BTS and ARMY. This association is more of a fan-created symbol than an official branding element.
Why Purple?
The reference material states:
- While BTS has no “official” color as of yet, many ARMY will say that purple is the unofficial color for the fandom.
In summary, purple has a significant association with BTS, primarily driven by the ARMY fandom's adoption of it as an unofficial color.
