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Who is the CEO of Lifebuoy?

Published in Business Leadership 2 mins read

While there isn't a single, globally recognized "CEO of Lifebuoy" as Lifebuoy is a brand, not a company, the relevant executive is Sanjiv Mehta who, as of October 2022, was the CEO and Managing Director of Hindustan Unilever, the company that manufactures and distributes Lifebuoy in India.

Explanation

Lifebuoy is a brand of soap and related products owned by Unilever. Unilever operates with a decentralized structure, meaning various regional divisions oversee brands within their respective markets. In India, Hindustan Unilever Limited (HUL) manages the Lifebuoy brand.

Sanjiv Mehta held the top leadership position at HUL, making him ultimately responsible for the strategic direction and performance of brands like Lifebuoy within the Indian market. While not solely dedicated to Lifebuoy, his role encompassed overseeing the brand's operations and initiatives in the region, particularly concerning its hygiene-focused mission. He has since retired from his position. As of June 27, 2023, Rohit Jawa is the CEO and Managing Director of Hindustan Unilever.

Key Takeaway

Therefore, while Lifebuoy doesn't have a standalone CEO, the CEO of Hindustan Unilever (HUL) is responsible for the brand's management in India. Previously, this role was held by Sanjiv Mehta, but is now occupied by Rohit Jawa.

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