While Pampers, as a brand, doesn't have its own dedicated CEO, Fatima D. Francisco (Fama) leads P&G's global Baby, Feminine and Family Care sector, which includes Pampers.
Understanding P&G's Structure
It's important to understand that Pampers is a brand owned by Procter & Gamble (P&G). P&G is a large, multinational corporation with various sectors, each encompassing multiple brands. Instead of individual CEOs for each brand, P&G has sector leaders.
Fatima Francisco's Role
Fatima Francisco oversees the entire Baby, Feminine and Family Care sector, a significant part of P&G's portfolio. This means she is responsible for the strategic direction, performance, and innovation of brands like Pampers, Always, Tampax, Luvs, Bounty, Charmin, and Puffs.
Key Responsibilities
As the head of this sector, Fatima Francisco's responsibilities include:
- Overall Business Strategy: Defining and executing the long-term strategy for the Baby, Feminine and Family Care businesses.
- Brand Management: Overseeing the marketing, product development, and positioning of each brand, including Pampers.
- Innovation: Driving innovation in product offerings and packaging.
- Financial Performance: Ensuring the sector meets its financial goals.
- Global Operations: Managing the global supply chain and distribution network.
Therefore, while there isn't a "CEO of Pampers" in the traditional sense, Fatima D. Francisco holds the leadership position ultimately responsible for the Pampers brand within Procter & Gamble.
