GUM®, the oral care brand, is owned by Sunstar, a Japanese multinational company.
Sunstar operates across various sectors, including oral care, health and beauty, and environmental products. The GUM® brand is a significant part of their oral care portfolio, offering a range of products like toothbrushes, toothpaste, floss, and interdental brushes.
In essence, Sunstar is the parent company and ultimate owner of the GUM® brand. This ownership allows Sunstar to manage the brand's direction, product development, marketing, and distribution strategies globally.
