While PepsiCo owns the Pepsi brand globally, the franchise holder responsible for its production and distribution in Pakistan is Riaz Bottlers (PVT) Limited (RBL).
In other words:
- PepsiCo (a multinational corporation) owns the Pepsi brand.
- Riaz Bottlers (PVT) Limited (an independent company operating in Pakistan) holds the franchise rights to manufacture, sell, and distribute Pepsi products within Pakistan. They are PepsiCo's authorized bottler in the region.
Think of it like this: PepsiCo licenses Riaz Bottlers to use their brand name and formula to make and sell Pepsi in Pakistan. Riaz Bottlers isn't owned by PepsiCo, but they have a formal agreement to operate the Pepsi business in Pakistan. They also handle other PepsiCo brands like 7UP, Mountain Dew, and Mirinda.
