An example of a vision statement is Google's: "To provide access to the world's information in one click".
A vision statement is a declaration of an organization's future aspirations—what it aims to achieve and become. It serves as an inspirational guide for internal decision-making and external perception. These statements are often concise, memorable, and forward-looking.
According to the concept of vision statements, effective examples are aspirational and describe a desired future state. The provided references offer several compelling examples of this, demonstrating how diverse organizations articulate their long-term goals.
Examples of Vision Statements
Here are examples of vision statements from well-known organizations, showcasing how they envision their future impact and purpose:
| Organization | Vision Statement |
|---|---|
| BBC | To be the most creative organization in the world |
| Disney | To make people happy. |
| To provide access to the world's information in one click | |
| IKEA | To create a better everyday life for the many people |
These are all examples of concept-based vision statements, which articulate the core idea or purpose the organization strives towards.
Characteristics of These Examples
- Aspirational: They describe a future state that is desirable and ambitious.
- Future-Oriented: They focus on what the organization wants to achieve in the long term.
- Inspirational: They aim to motivate employees and stakeholders.
- Concise: They are typically short and easy to remember.
For instance, Disney's vision, "To make people happy," encapsulates its fundamental purpose and the emotional experience it seeks to deliver globally. Similarly, IKEA's vision, "To create a better everyday life for the many people," highlights its commitment to broad accessibility and quality of life through its products and services.
These examples illustrate how a vision statement provides a clear picture of the ultimate impact an organization intends to make.
