According to the provided reference, Chanel pays Jennie $28.8 million for endorsing their brand.
Jennie Kim, a prominent member of the K-pop group BLACKPINK, has been a significant figure in the fashion world through her association with the luxury brand Chanel.
Jennie's Role as Chanel Brand Ambassador
Since 2018, Chanel Korea appointed Jennie as their brand ambassador, making her the official face of the company in the region and globally influencing brand perception. Her strong connection with the brand has earned her the popular nickname "Human Chanel."
Endorsement Compensation
Based on the reference from July 20, 2023, Jennie receives a substantial amount for her endorsement activities with Chanel.
| Role at Chanel | Duration | Compensation |
|---|---|---|
| Brand Ambassador/Face | Since 2018 | $28.8 million |
This figure represents her earnings specifically for endorsing the Chanel brand, as stated in the reference.
Other Brand Endorsements
In addition to her long-standing relationship with Chanel, the reference also notes that Jennie is involved with other brands, including Calvin Klein. This highlights her popularity and influence across various industries.
Her status as a global icon makes her a highly sought-after figure for luxury and lifestyle brands alike, contributing significantly to her overall earnings and public profile.
