No, children should generally not use Brazilian Bum Bum Cream or similar firming creams. While marketed as a body cream, the fragrances in even milder versions can irritate a child's sensitive skin.
Why Bum Bum Cream Isn't Suitable for Kids
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Sensitive Skin: Children possess significantly more sensitive skin than adults. The fragrances and other ingredients in Bum Bum Cream, even those considered "milder," can easily cause irritation, rashes, or allergic reactions. As noted in a June 16, 2024, New York Times article and corroborated by Dr. Jeffy, the fragrances are a key concern. https://www.nytimes.com/2024/06/16/style/sol-de-janeiro-brazilian-bum-bum.html
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Unnecessary for Child Skin: Children's skin generally doesn't require firming creams. Healthy, regular moisturizing with a gentle, fragrance-free lotion is sufficient for most children. Using products like Bum Bum Cream unnecessarily exposes their skin to potentially irritating ingredients. A Reddit discussion highlights this concern, recommending against using such products on children. https://www.reddit.com/r/LaBrantFamSnark/comments/10g4v8u/im-sorry_why_does_a_10_year_old_need_a_skin_care/
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Alternative Options: Many gentle, hypoallergenic lotions are specifically formulated for children's sensitive skin. These are safer and more appropriate choices for daily moisturizing. A dedicated baby bum cream is also available for nappy rash relief. https://www.drsturm.com/baby-kids-baby-bum-cream/
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Misuse Concerns: Some reports indicate that tweens and teens are using the cream not for its intended purpose but as a general body or hand lotion. This highlights the importance of guiding children towards age-appropriate skincare. https://www.facebook.com/reel/1530498804483563/
While some parents may allow occasional use under close supervision, the potential for irritation outweighs the benefits for regular use.