Yes, Milk Makeup identifies its formulas as clean.
According to Milk Makeup, they offer clean + cruelty-free formulas that are gentle on skin and big on results. This statement indicates that the brand considers its products to fall under the category of "clean beauty."
Understanding Milk Makeup's "Clean" Approach
When a brand labels its products as "clean," it typically signifies a commitment to formulating without certain ingredients that are commonly questioned or restricted in the beauty industry. Milk Makeup's definition, as provided, emphasizes:
- Clean Formulas: This refers to their selection of ingredients, aiming to avoid specific controversial components. The focus is often on creating products that are considered safer or more environmentally conscious.
- Cruelty-Free: This means the products are not tested on animals, a standard practice for brands committed to ethical sourcing and production.
- Gentle on Skin: This highlights that the formulations are designed to be non-irritating and suitable for various skin types.
- Big on Results: While focusing on clean ingredients, the brand also aims to deliver high-performance makeup.
Milk Makeup often lists specific ingredients they choose not to use to provide transparency regarding their "clean" standards. Their approach combines mindful ingredient selection with effective product performance.
Key Aspects of Milk Makeup's Formulation Philosophy
Based on their stated commitment, Milk Makeup's formulation philosophy includes:
- Prioritizing ingredient safety and efficacy.
- Avoiding animal testing.
- Creating products suitable for sensitive skin.
While the term "clean" can have varying definitions across the industry, Milk Makeup's statement provides their specific criteria for using this label.
