The hoodie became widely popular in the 1970s.
The Rise of the Hoodie in the 1970s
While the hoodie has existed in various forms for decades, it truly surged in popularity during the 1970s. This era marked a significant turning point for the hooded sweatshirt, transforming it from primarily athletic or utility wear into a mainstream fashion item.
Several key societal and cultural developments converged in the 1970s, creating the perfect environment for the hoodie's ascent.
Key Factors Driving Popularity
The widespread adoption of the hoodie in the 1970s was fueled by influential movements and trends:
- The Emergence of Hip Hop Culture: Hip hop began to develop in New York City around this time, and the hoodie became an iconic piece of clothing associated with this burgeoning cultural movement. It offered practicality, anonymity, and a distinct urban style.
- Embracing High Fashion: Concurrently, high fashion designers started to take notice of the hoodie. Designers like Norma Kamali embraced and glamorized the new clothing, integrating it into high-profile collections and helping to elevate its status beyond sportswear. This high-fashion endorsement broadened its appeal across different demographics.
These combined influences — from street culture roots in hip hop to acceptance on the runway — solidified the hoodie's place in popular fashion during the 1970s.
