Yes, at least in some regions, instant coffee maintains significant popularity.
Based on the provided reference, in the UK:
- Instant coffee dominates in-home consumption. Despite increasing interest in higher-quality coffee options, instant coffee remains the most popular choice for at-home consumption in Britain as of December 2022.
- Higher-quality coffees are gaining ground. While instant coffee leads, coffee pods and ground coffee are becoming more popular.
- Coffee shop influence: The strong coffee shop culture in Britain is driving the demand for specialty and higher-quality coffees.
This suggests a changing landscape where instant coffee is still prevalent but facing increasing competition from other coffee formats.
In summary, while trends are shifting, the reference indicates that instant coffee still leads in terms of sales for British in-home consumption as of late 2022.
