Iced coffee's popularity surged due to a strategic marketing push.
While iced coffee existed in the late 19th century, its widespread appeal is largely attributed to a specific promotional effort in the 20th century. Here's the key reason for its rise:
- Marketing Campaign: According to available references, the Joint Coffee Trade Publicity Committee of the United States launched a marketing campaign in 1920 that significantly popularized iced coffee. This campaign likely introduced the beverage to a wider audience and promoted it as a refreshing alternative, especially during warmer months.
Therefore, it wasn't solely a matter of taste or inherent appeal, but a targeted marketing initiative that propelled iced coffee into the mainstream.
