Cold brew coffee started gaining significant popularity in the early 2000s.
While the method of making cold brew coffee has existed for much longer, its widespread adoption and trendiness are relatively recent. Several factors contributed to this rise in popularity:
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Rise of Specialty Coffee Shops: Specialty coffee shops played a crucial role in introducing and popularizing cold brew. These shops offered it as a premium alternative to iced coffee, highlighting its smoother, less acidic flavor profile.
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Changing Consumer Preferences: Consumers began seeking more nuanced and sophisticated coffee experiences. Cold brew's unique flavor and lower acidity catered to this evolving palate.
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Marketing and Branding: Effective marketing campaigns by coffee shops and coffee brands emphasized the benefits of cold brew, such as its smoothness and ease of digestion.
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Increased Accessibility: As demand grew, more coffee shops and even grocery stores began offering pre-made cold brew, making it more accessible to the general public.
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Do-It-Yourself Culture: The simplicity of making cold brew at home also contributed to its popularity, as people sought ways to create high-quality coffee experiences in their own kitchens.
Essentially, the convergence of these factors helped transform cold brew from a niche preparation method to a mainstream coffee beverage.
