Research suggests that women tend to prefer red over blue. This preference stems from their sensitivity to the red-green color axis, which makes them more drawn to colors on the red end of the spectrum. While men generally prefer blue, women gravitate towards red, leading to a preference for shades like pink and lilac.
This preference for red is not a universal truth but rather a trend observed in studies. Individual preferences vary significantly, and many women may prefer blue or other colors.
It's important to remember that color preferences are influenced by various factors, including culture, personal experiences, and individual taste.