Blue is the most liked color in the world. Multiple surveys and studies across various countries and continents consistently show that blue is the most popular color choice.
Evidence from Surveys and Studies
Several sources confirm this finding:
- YouGov Surveys: A YouGov survey, conducted in 10 countries across four continents (including China), revealed blue as the most popular color. This finding is repeatedly cited across multiple sources. https://today.yougov.com/international/articles/12335-why-blue-worlds-favorite-color
- Additional Studies: Other studies, including one surveying 30,000 people across 100 countries, corroborate this conclusion, stating blue as the most popular color globally. https://www.livescience.com/34105-favorite-colors.html Even smaller studies and polls reinforce this preference. https://www.color-meanings.com/what-is-the-most-popular-color-in-the-world/
Why Blue?
While the precise reasons are complex and beyond the scope of this answer, the consistent preference for blue suggests cultural and perhaps even biological factors play a significant role. Further research would be needed to fully explore this topic.
Conclusion
The overwhelming consensus from reputable surveys points to blue as the world's most liked color.